Data Gurus

Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future. In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being acquired by Salesforce for $17B, and Bain Capital acquiring 60% of Kantar, today’s show will focus on key drivers of investment and M&A activity in market research. Listen in to this mashup, as they help to de-mystify the big questions and considerations that founders often have. Global Market Report from Esomar Congress The GMR is a wonderful market trend report that Esomar Congress publishes each year. It is free for members and can be purchased on their website for non-members.  The first place Kristin Luck, Advisor at Oberon Securities and host of this panel, flips to is the helpful chart that shows where industry growth is coming from. This chart is always located around pages 32 or 3