Data Gurus

Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success. She will be chatting with some of the board for a peek as to what’s coming and the importance it holds for each member. For Sima, she loves that there’s no other conference that focuses specifically on online data collection and sampling and she finds that refreshing. Additionally, the conference is a way to influence, shape and collaborate with other leaders to share best practices and network with other people.  Representing the Buyer Community Corey Julseth, Managing Director of Sample Strategy at J.D. Power weighs in with his opinion as the only buyer of sample on the board.  Corey thinks sellers are very sophisticated in their approach, leveraging marketplaces and programmatic, but the buyers are somewhat lagging, and this is a great opportunity to represent the buyer community in the SampleCon arena. At J