Data Gurus

Sima and Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, sit down to discuss the use of social media in social intelligence to help answer business questions. Opposite Ends of the Spectrum As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for insights, but it’s not being leveraged as broadly it could be.  On the flip side, the people who are using social listening tools across the board in marketing and digital functions probably could be getting a lot more insight out of it. The data is already available, but there are so many ways to use it more strategically. Defining Social Intelligence This can be many things to many people, but from the perspective of Ipsos, it’s about leveraging the datasets for insights. From a classic research sense, most clients are using a social listening tool and at the baseline, they are listening to what people are saying about their brand and maybe listening to their cor