Data Gurus

On today’s show, Sima introduces Andrea Zurbriggen, the Strategic Sourcing Manager of Escalent, and Katie Egge from Paradigm Sample.  Listen in to discover the shades of grey that occur between a client and partner relationship.  The Approach Makes the Difference Andrea manages vendors of all types: technology platform, sample supplier, or an executive-level recruiter or moderator. It’s her job to find the right source for each particular type of job that comes up. As a buyer of sample, Andrea appreciated Katie’s initial approach of questions that enabled Katie’s understanding of Escalent, of Andrea, and of her specific business needs.  Others have approached her with panel books, or an overview of their programming and analytics. This, however, is information that can easily be learned by googling the company’s website, so it's crucial to have conversations about what you do, what your company specializes in, and how you can best support them during the initial courting-calls. Courting Calls and Red F