Data Gurus

Kevin Lonnie, CEO of KL Communications, joins Sima in today’s podcast to talk about innovation. Kevin entered Rutgers College of Engineering then decided he didn’t want to be an engineer and switched to Business and Psychology. From there, he took a course in Market Research and realized he’d stumbled on to a profession that involved both disciplines of Business and Psychology. He’s been in Market Research since leaving college and started KL Communications in 1996.  Online communities and panels have been their bread and butter for the last 20 years but they are more recently focusing on customer centricity as it relates to product innovation, and are currently building new tools to help make that happen. The Growth of Online Communities When you combine adjacent industries to traditional market research, the online communities space and quasi-online vs. communities and quals seems to be a segment that’s growing and taking hold for many brands. “One of the things we look to do is establish the value pr