Data Gurus

Mike Bloxham joins Sima in a discussion involving consumer data,  consumer behavior, viewer perceptions of video content at an emotional level, and how this is used. Mike is the Senior Vice-President of The Global Media and Entertainment Division at Magid. He is involved in the development of different services and products that get taken out to the market place, and liaison and delivery around different types of projects, such as qualitative, quantitative, development issues, or understanding performance of particular products in the market place The State of Media Purchasing There’s a large-scale move towards making use of data. We’ve gained use to more granular data as a result of technology, with a better ability to integrate different datasets.  This has enabled us to look across broader spans of data to gain deeper insights about consumers, about behavior, and about how the media will function with regard to consumer direction and engagement, which is incredibly important. Some think, however, th