Data Gurus

Sima listens in today as Steve Danziger interviews Vignesh Krishnan and Alex Leger, and their discussion about how technology involves our interactions in data quality and respondents’ experience, and how the technology discussion shapes our agenda going forward. Steve Danziger is Executive Director of Paradigm Innovation Labs, which gives us the marriage of technology and operations, and other avenues throughout the company. Vignesh Krishnan is the CEO and Founder of SampleChain, LLC, a software company focusing on quality and fraud management issues and market research. Alex Leger is the SVP of Product at Market Cube, which helps out on things like technology sample and the like. Technological Advancements Speed The speed of our industry’s ability to adapt to advancements in technology is a lot quicker than we give it credit for. Vignesh notes that as recently as 6 years ago, he does not recall any companies doing API deliveries for his company. Today, over 98% are being delivered by API. He further