Data Gurus

Today’s guest is Merrill Dubrow, the President, and CEO of M/A/R/C Research. He shares with us some important industry perspectives on automation and the consultative role of insights companies. This is an episode for industry professionals who wish to stay relevant in this field of work. Six Decades of Excellence Merrill Dubrow has been leading his company towards its 6th decade. He has a passion for building strong relationships and a mission to drive innovation. Through the years, he has witnessed the evolution of the insights industry.  Particularly, he mentions in this episode how the automation of information gathering such Do-it-yourself information kiosks, has done a massive impact on the industry. Merrill further shared that clients want responses quicker and faster, and yet want them a lot less expensive.  “I think that’s the future, I think that’s really where it’s going and you’re gonna hear a lot of clients building storefronts and a lot of companies coming out with platforms such as Zappi ⁠— th