Data Gurus

In today’s episode, Sima Vasa sits with Executive Director of Client Development at Paradigm Sample Katie Sands, together with Sr. Consultant for Sampling at Burke Inc., Brad Franz. Both are considered next-generation of leaders for the market research industry. Together, they discuss perspectives on data collection and shifts in the industry both for clients and the overall market.    Next-Gen Leaders As a member of Paradigm Sample, Katie Sands has cultivated a diverse portfolio of accounts—ranging from market research, technology, healthcare, and consumer packaged goods companies. She is the Executive Director of Client Development. Her colleagues consider her a very passionate person⁠—when it comes to her job in the market research industry. Likewise, Brad Franz is considered another next-gen leader. He’s been working at Burke Inc. for 12 years and is currently Sr. Consultant for Sampling. He is considered to be highly skilled at Quantitative Research, Market Research, and Online Research.   Shifts in D