Data Gurus

In today’s episode, Sima Vasa sits with Priscilla McKinney, CEO of LiTTLE Bird Marketing. Together, they talk about her company and their edge in content marketing, some tips on personal branding and her struggles and triumph as an entrepreneur.   LiTTLE Bird Marketing Priscilla McKinney has a background in Cultural Anthropology. She finds herself an easy fit in the world of Market Research (MR) because she comes from a social science perspective and she understands the nature of the work, which is relatable to ethnography⁠—a systematic study of people and cultures. She then spearheaded her own company named LiTTLE Bird Marketing. The company is a marketing agency that specializes in content marketing strategies that bring lead generation. They cater to busy leaders who need confidence in their content marketing and who ensure that this content resonates with both long term and short term goals.   Marketing in Marketing Research Priscilla’s experience and understanding of the core principles and applicatio