Data Gurus

Finn Raben, Director General of ESOMAR, joins us today to confer about how data collection and analysis have shifted to data curation. With huge amounts of data available today, Raben emphasized the importance of providing correct and effective analyses to governments and trade organizations. Commitment To Quality Research ESOMAR is a non-profit organization that was created in Europe in 1947. The company owners recognized that they cannot guarantee the quality and commitment to research during this post-war period. Due to this, ESOMAR developed a code of conduct for excellence which aims to advocate, promote and defend the cost of data, analytics and insights. With such a rich history, Finn Raben shared that the organization prides itself on continuously evolving whilst maintaining its role as information disseminators to governments and trade organizations. ESOMAR has created standards for the industry and they have lived up to their commitments.  From Collection to Curation The evolution of the industry b