Data Gurus
Tania Yuki – Understanding Digital Influence | Ep. 061
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:18
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Sinopsis
In today’s episode, Sima Vasa sits with Tania Yuki, CEO of Shareablee. Together, they talk about what inspired her to create Shareablee and how it helped advertisers, influencers, publishers and brand owners determine share-worthy content. Lawyer Turned Social Media Analyst Tania Yuki tried her luck as an Internet attorney before finding her way to social media analytics. At the moment, she is considered an expert on social media marketing, digital audience measurement, and web analytics, among others. "It started into something like 'Im so intrigued as to why people would take this brand video and share it out to everyone they even know'" - Tanya Yuki Where It All Began Shareablee originated from Yuki’s natural curiosity on “people’s motivation in sharing social media content”. From there, the platform focused on measurement, advertising effectiveness and deep content analytics on platforms such as Facebook, Twitter, and Instagram. "Shareablee was really born out of my personal curiosity about why people sh