Data Gurus

Today, P2Sample’s Chief Revenue Officer JD Deitch joins Sima Vasa. They have a fascinating conversation about JD’s transition to revenue functions from research and analytics, what has changed within the sample industry over the last ten years, and so much more. “So much of what we do is digital and the effort to try to attract people's attention and get them to do something—whether that is to buy a product or to do a survey—all that happens online and happens at a massive scale.” - JD Deitch JD Deitch - Learning How Insight Businesses Operate Truth be told, JD's transition into his current position at P2Sample did not go quickly. He was head of research and analytics at The NPD Group. As part of the European Management Committee, he came to learn how insight businesses function. After he left NPD, he ended up in a great transitional role where he worked in teaching research as well as taking care of methodologies that build surveys. Finally, when he moved to IPSOS, he became responsible for all of IPSOS' No