Data Gurus

On today’s episode, the Founder and Chief Experience Officer of MESH Experience Fiona Blades sits with Sima Vasa. She shares how she leveraged mobile advertising long before it became mainstream and how experiential marketing is even more relevant today. Fiona Blades - Company Founded on Encounters Fiona founded MESH for the same reason everyone else starts a company. She was working as Planning Director at Claydon Heeley, handling famous brands like Mercedes Benz. Back then, she knew that it was not just TV advertising but also the plethora of everyday experiences—ranging from a dealership or a neighbor’s purchase—that make people want to buy the car. “Different encounters were making a difference to how people perceive the brand.” - Fiona Blades Knowing all that, Fiona felt that there was a gap that needed to be filled. This was how she came to realize the potential of the mobile phone. Unsung Potential of Mobile Phones Fiona thought that if they could get people to tell them whenever they see, hear and exp