Data Gurus

On today’s episode, Sima Vasa sits with Ted McConnell, SVP of Lucid. Together, they talk about his background, how advertising has changed and what marketers need to do to improve targeting. Finding His Way to Marketing Ted spent about the first half of his career in technology communications where he built networks and operating systems. He transitioned into technology development and, when the Internet came along, marketing. From there, he worked as a consultant for lots of data projects with various media companies. And now, he is a man with an unbelievable passion for data and data quality, steeped in the challenges and opportunities within the industry. Changes in Advertising Ted also shares how advertising has changed over the years. The landscape is fraught with various new channels and assumptions that marketers make about what consumers are doing. “What hasn't changed is you still want to get the right message to the right person... and what has changed is how you get it there.” - Ted McConnell Acce