Data Gurus

On this episode, fellow market research industry podcaster Jamin Brazil joins Sima Vasa. He shares the story behind his company, Happy Market Research, and his eponymous podcast. Jamin Brazil - Birth of a Mantra Jamin has had the life mantra that sometimes, you just have to laugh. He intentionally injected smiles and laughter into his life during difficult times. This belief stemmed from a study of clinically-depressed individuals. Half were treated with medication and the other half, with a 30-minute forced smiling exercise. The latter induced an improved mindset in the individuals who went through it, and this inspired Jamin. “The hallmark for me in starting Happy Market Research was exactly that — to create an emotional connection to the brand.” - Jamin Brazil Maintaining Relevance in MR Traditionally, market research has not been a very happy industry, especially in the old days. This is why Jamin feels that there’s power in infusing joy and playfulness into what researchers are doing. With this change,