Data Gurus

On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data. Paul Neto - Measure on Blockchain in MR There has been a lot of discussions about what blockchain means for the market research industry, and Paul and his team has seen its value. Measure is a blockchain-based protocol or platform that facilitates the marketplace that is full of so-called person-based data. In this marketplace, individuals have full control of their data that they can monetize. Contributions to this pool of data are made through various types of tasks such as participating in surveys and sharing of behavioral data. All these are done to benefit two core stakeholders. These are the correspondent or contributor, and the researcher and data buyer. “We specifically utilize blockchain and cryptography to build what we’d call protocols, and it’s real