Data Gurus

Newly appointed President of EMI Research Solutions Adam Jolley joins Sima Vasa in this episode. He shares his future plans for the company, how the sample industry has changed, and how EMI is going to adapt to these key changes. Adam Jolley - Future of EMI Adam has been with EMI for more than a decade. His take over has been a long time coming, an itch of what’s next. He’s all in, and he wants more not only for his career but for the entire EMI. With this new chapter of his life comes a lot of planning. They are trying to diversify to be in line with the changes in the industry, like the new ways to go about finding samples, different types of plans and different applications. Research buyers have also changed, a general observation by people within the sample industry. “Maybe it's just the reallocation of the same money, but the buyers have changed so we need to adapt to that also.” - Adam Jolley Changing with the Industry The changing of traditional research buyers prompts a need to reinvent EMI’s messagi