Data Gurus

For 2019’s first episode, Toni Clayton Hine, B2B marketer and former CMO of Xerox Corporation joins Sima Vasa. They discuss what it was like to market one of the most iconic brands in the world at a time when digital technologies were emerging and how data played a big role in defining their marketing agenda. Toni Clayton Hine - Xerox's Marketing Agenda Toni worked at Xerox for five years during a time when a lot of transformation was going on. The company was the prominent brand associated with print and copy, and Toni came into a division tasked to build out a new market. She became the CMO shortly after the company split in 2017. Toni says that even after the split, the agenda was the same for both sides, how do you take the best of the Xerox brand in the print element and show people how that is still relevant? “That means showcasing how we lived at the intersection of both physical and digital”. - Toni Clayton Hine Understanding Customer Perception In order to be relevant in a modern, digital way, Toni