Data Gurus

On the sixth episode of this Attribution Acceleration round-up series, Lawrence Chan joins Sima Vasa. He talks about location intelligence and how persistent and accurate location data play important roles in market research and attribution. “When you have those types of signals basically dictating whether or not somebody went somewhere, without that persistent context of where someone came from or where they spent time, it becomes really, really good for folks to do meaningful attribution.” - Lawrence Chan Lawrence Chan - Cuebiq and Location Intelligence Lawrence Chan is the SVP of Innovation and Strategic Partnerships at Cuebiq. They are a location intelligence company focused on data quality and persistent location data. He has been part of the team since its inception. He now identifies innovative opportunities and strategic partnerships to drive the company’s expansion. They have found a way to scale the usage of persistent and accurate location data in a way that could be meaningful for many marketers