Data Gurus

For the final episode of this Attribution Accelerator round-up series, Jane Clarke sits with Sima Vasa. They talk about the forum and the deeper focus on the topic of attribution. They also discuss the growth of granular measurement of data across media platforms. Jane Clarke - On CIMM and the Attribution Accelerator Jane is the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing operations. She says that the Attribution Accelerator is one of the only places where people can get a deep-dive focus on the topic of attribution. This has become very important for all marketers and media companies trying to sell their advertising platforms. Improvements and Challenges There has been some improvement in the granulation of data in relation to television and other media platforms. While this is considered a way forward, there has also been some challenges especially with the more rigid privacy compliance polic