Data Gurus

Christian Bartens of Equifax and Datalicious touches base with Sima Vasa for this fourth episode of the Attribution Accelerator 2018 series. He talks about what Equifax and Datalicious offer to their customers. Together with Sima, he also shares a little more about the topic he tackled for the forum. Christian Bartens - Data-Driven Marketing (DDM) Christian’s company, Datalicious, has been acquired by Equifax of which he is now the Marketing Measurement Leader. “Equifax has a lot of very interesting data assets that have been in the data game for a very long time.” - Christian Bartens They don’t have many people but they have their own dedicated marketing service that is called data-driven marketing or DDM. The people behind DDM break down into four capabilities, which they called link, reveal, engage and measure. Four Capabilities of DDM Link is all about linking data sets, getting rid of data silos and creating the mythical single customer view. The people who do this are an army of data analysts that help