Data Gurus

For the third episode of the Attribution Accelerator 2018 round-up series, Maggie Merklin joins Sima Vasa. She shares a bit about her talk and her company’s key to great relationships with their clients. She also discusses how TV and digital platforms drive success. Maggie Merklin - Analytics Partners and Choice Hotels Maggie is the Executive Vice President at Analytic Partners. They have been working with Choice Hotels for over eight years now. Her talk revolves around how attribution is being adopted, particularly by this client. Over the years, they have seen significant increases in Choice Hotels’ return on investment. They collaborated with Choice and their media agency to develop a PSA test. These gave similar results that aligned with the advanced analytics that they have been providing Choice. “It’s a great example of collaboration across agencies, as well as transparency to the approach, and then validation to help drive that buy-in.” - Maggie Merklin Transparency for Success The key to success in t