Data Gurus

Karyn Schoenbart, CEO of NPD Group, joins Sima Vasa today. They talk about the data, insights, leadership and how each of these are shaping up in the near future of NPD and the market research industry. “The best results in the future aren't going to be from consumer surveys or POS retail scanners or receipts. It will be a combination of all of those.” - Karyn Schoenbart Karyn Schoenbart - NPD’s Readiness to Face Changes The NPD Group is one of the top 10 market research companies in the world. With the fast-changing industry, Karyn worries about the company’s relevance like any other CEO. The good news is that NPD is well-poised to address the changes. “I have to make sure that our folks don't become complacent and that there is this sense of urgency throughout the company.” - Karyn Schoenbart Long-Term over Short-Term Results There’s a ceaseless struggle with the balance of hitting short-term goals and creating the sense of urgency for the future. But NPD’s strength lies in their history. Their track record