Data Gurus

On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” - Nik Samoylov Nik Samoylov - Choosing Market Research With the marketing and statistics courses he took in college, Nik wanted to pursue a career in market research. For three years after graduation, Nik was involved in consulting. When he decided to focus on market research, he didn’t go looking for a job. Instead, Nik started his own market research company, Conjoint.ly it's has been around for a little over two years and they launched their platform a year ago. Conjoint.ly Working with Companies Nik’s established company helps others with product pricing and research. They do this mainly through their platform, where clients can log in, put in their stimuli, and choose who they want to survey. Reports then follow, whi