Data Gurus

Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors. “It's really striking a balance between staying very committed to what the overall mission is but also having that flexibility and to realize that you're going to have to make changes along the way based on what you're hearing in the market.” - Natasha Stevens Natasha Stevens - An Exciting Time for Marketing Research There's a lot of changes going on within market research and the same goes for GFK, which has undergone some exciting changes as an organization. GFK has transformed from being a broad-range market research company to a technology-enabled data and analytics intelligence firm. GFK, among other firms, is currently awash in data coming in across from all parts of the organization and even externally. But ultimately, how do they utilize all the