Data Gurus

Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights, that part doesn't change. But we have significant challenges, like the speed of business...  data proliferation.” - Barry Jennings Barry Jennings - Market Research Director at Microsoft At Microsoft, Barry and his team focus on endeavors related to the cloud, servers, as well as technical audiences like IT pros, developers and data scientists. His work keeps him busy on the daily, but it’s the kind that doesn’t allow a single dull moment. In fact, his workday is highly variable. Barry’s fundamental job is to bring insights to the business. They take things to the next level and extend what research brings to the picture in terms of changing the minds of people in the organization, product development and even messaging. “We try to understand what questions the business is