Data Gurus

On today's episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphere as a whole. Ted Waz - On The Opinion Economy The Opinion Economy is a distributed ledger, blockchain-as-a-service (BaaS) company. They focus on unifying conversations between consumers and those who would like to purchase these data. Consumers are the people who display behaviors and express opinions. The latter group can comprise of marketing companies, aggregations, or brands. Opportunities in Market Research Ted got exposed to consumer data and market research through his firsthand experience as part of and working with investors groups. During a convention, he met and got into discussions with incredible people. He promptly realized the energy and great technology in the sphere. People guided him around the space. Then he decided to spend a little more o