Data Gurus

Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment and not for the moment.” - Ben Smithee Ben Smithee - The Smithee Group’s Pedigree His full-service digital marketing agency focuses a lot on small-medium businesses but still serve large enterprise companies with intelligence and insights work. They work with luxury brands—the jewelry industry—, which as Ben says, is every marketer’s dream. Their background is founded on research and analytics. With this history, they are able to take their learnings and understanding of how consumer behavior works and apply them in what they do. Research-based Execution Ben started his company with a big emphasis on execution and not just research. Of course, the two should go together. Effective decisions are made based on facts an