Data Gurus

Tuomas Syrjänen is Chief AI Officer and Co-Founder of Futurice. Today, he sits with Sima Vasa to talk about emerging data-driven business models. He also discusses the impact of data and AI on culture and practical blockers to data and AI adoption. "We are in the middle of this kind of digital innovation culture shift where we are talking more about agile organizations." - Tuomas Syrjänen Tuomas Syrjänen - A Primer on Futurice Futurice is a 500-employee digital consultation company. They help big corporations determine their direction and undergo digital transformations. Some of their big league clients include BMW, E.ON, and Nordea Bank. The company has been around for 18 years. Their consulting spans different levels. They build digital services and define how a business compares to other models and in relation to culture. Growing Digital Marketing Trend A trend in product creation is rising. From experimentation, people have started to take observation-driven approaches. "Instead of experimentation we act