Data Gurus

Ryan Barry is the Chief Revenue Officer at Zappi. In today's episode, he sits with Sima Vasa to talk about Zappi's unique approach to innovation, how a culture of instant gratification is shaking up market research, and the exponential growth of the insights industry. “My worldview of research is it's an industry that should be growing exponentially.” - Ryan Barry Ryan Barry: A History of Zappi Zappi started four years ago when their founders realized the problem with research. People had to program surveys or wait a long time in order to gain access to potential insight. Zappi came up with a new platform that rebuilt methodologies designed to help answer specific business questions and took out all the manual process. Two and a half years ago, they merged with an analytics and data digitization company. They have since been doing research in 37 countries about the globe and some brands. Ahead of Their Time When Zappi first introduced their models, they had mixed reception. Some people thought they didn't ne