Data Gurus

Joel Rubinson, founder of Rubinson Partners, Inc., joins former colleague Sima Vasa today. They talk about how digital analytics can be intercepted with the theory of recency to create great strategies. Joel also discusses targeted advertising, and why surveys are important to improve marketing. “There’s a need for survey because you can’t learn everything you want from digital exhaust.” - Joel Rubinson Joel Rubinson - The Persuadables In order to address the struggle of figuring out fragmentation in advertising, Joel published a white paper titled The Persuadables. Viant and Nielsen Catalian Solutions (NCS) collaborated with Joel in this groundbreaking research. The study intercepted two analytic frameworks that weren't brought together yet. The consumer dynamics framework used reflected customer loyalty or buying rate towards a particular brand. When intercepted with the theory of recency, they were able to arrive at interesting results. Intercepting with Recency Joel had also worked with late Erwin Ephron