Data Gurus

Ulli Appelbaum is the founder of First the Trousers Then The Shoes, Inc. The consulting firm has been grounded by execution rather than deliverables, resonating with Ulli’s beliefs on strategies and the creative process. Today, he sits with Sima Vasa to talk about the power of extracting insights from data. Ulli Appelbaum - Advertising Ever Since Ulli’s US advertising career started 16 years ago. He has immense fascination and passion for the concept of positioning. Additionally, the knowledge of how people can influence perceptions others form fueled his drive to become successful in the field. His many experiences in advertising opened up opportunities in a vast array of fields. After a while, he switched to account planning, gaining exposure to planning and market research. He then received an offer in Minnesota, which trailblazed his expansive career that branched out to both traditional and digital platforms. Turning Data into Insights Ulli recently launched a set of method cards with exercises and ques