Data Gurus

Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry. Rolfe Swinton - Promoting Blockchain Insights Rolfe has recently joined GfK where he's taken on a new role as Director of Data Assets. GfK is currently on a mission to reinvent its business and to refocus for the future of the insights industry. He is also the co-founder of IIeX's Accelerator, a new program that is helping bring new capital resources to help very early stage companies targeting the insights industry. Rolfe also co-founded a forum in an effort to promote the understanding and application of blockchain in business models. Blockchain: What's in a Word? In order to better understand blockchain, it must first be separated from cryptocurrencies. It's a very specific use and application of blockchain, but it is by no means the be all end all. “When we talk about blockchain, we want to thin