Data Gurus

Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG. In today's episode, they share the separate histories of their companies and the factors leading to the merger. "We're better together. The merger was meant to be." - Duncan Lawrence Duncan Lawrence - History of Morpace Morpace was founded about 40 years ago in 1975, with a focus on automotive. Some decade and so down the road, they realized the need to broaden their focus and do something different. In 1990, they merged with the company Market Opinion Research (MOR). This merger allowed them to venture into healthcare and financial services, among other other areas. Since then, Morpace has focused on growing organically. They have expanded globally and erected several offices in the United Kingdom, Los Angeles, and China. Melissa Sauter - Market Strategies: A History Almo