Data Gurus

In today's episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the Process Today, tech advancements are coupled with ways to make more efficient various research processes. This is seen from data collection to generation of reports. There’s a constant goal to make work at the back end of everything easier and quicker. As Roddy says, there are lots of technologies working as the machines underneath all these other technologies that run research methodologies. Roddy Knowles Diving Deep into Automation Process automation is key to a streamlined user experience. It opens a lot more opportunities for the collection of data. In addition, it equips researchers with the means to deliver fast and efficiently. But