Data Gurus

Laura Chaibi has enjoyed a twenty-year digital career that started when she moved from Canada to UK. She got into digital media measurements and research when the industry was cutting-edge, hence progressing and growing with it. Her career cuts across media, telco, and digital brands like Yahoo, BBC, Orange, AOL, and the Middle East Broadcast Center, which she now works for as the Head of Market Intelligence and Syndicate Digital Data. Laura is CIM qualified and was awarded women of tomorrow status as one to watch in media by the IPA. She is on several advisory boards in the US as well as international entities like WiRe and i-com, actively supporting policy making for digital media. Laura Chaibi - Career-Altering Frustration Laura’s international role opened her eyes to how difficult it is to conduct her job in the Middle East. Out of sheer frustration of working with some of the biggest brands in the world and failing to get any conclusive information in the region, she moved to the foreign land. “Someone’