Data Gurus

Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald - The Science of Marketing For 81 years now, the Advertising Research Foundation serves as a platform for major power centers and functional groups in the advertising industry. Ad agencies, media companies, clients, as well as big social platforms are equally represented at ARF. All bring together and discuss scientific methods in marketing. "Digital continues to transform and disrupt all cultures. It continues to be something everyone is contending with both in positive and negative contexts." - Dr. Scott McDonald Job in the Advertising Industry According to Dr. McDonald, applicants are naturally attracted to companies where there is a sign of growth and money. There is also an intrinsic value on the future. He advises them to take a job that brings excitement. Also, consider filling a role that will give you the