Data Gurus

Welcome back to another informative episode of the Data Gurus podcast! Today, Sima is happy to have Elys Roberts, the Founder, and CEO of Beesy, joining her on the show. In this episode, Elys discusses his career journey, describes conscious versus non-conscious behavior, and talks about the exciting things they are doing with behavioral science at Beesy. Elys’s background While with Eli Lilly in the UK, Eli joined a leadership program and did several different jobs. They included district sales management, marketing, market research, sales training, and sales. Then he moved to the US to join a small startup company where he did pharmaceutical market research online. More recently, he became the CEO of Ipsos Healthcare. He then took on a broader role within Ipsos, managing six divisions in North America, with about 600 people reporting to him. After that, he established Beesy, a behavioral science insights agency. A masterplan Starting Beesy was part of Elys’s master plan. In 1997, while at Eli Lilly,