Connie Pheiff Show

 Lisa Earle McLeod is one of the foremost authorities on sales, leadership and emotional engagement. Her best-selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.     - Businesses can use purpose to drive competitive differentiation and emotional engagement   - You must keep the customer at the fore of your business   - Human beings want connection and meaning: Noble Purpose gives them both      Lisa is one of the foremost authorities on sales, leadership and emotional engagement. Her best selling book, Selling with Noble Purpose introduced the idea of Noble Purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.    Lisa is a former Procter & Gamble Sales trainer, she now r