Business Of Software Podcast

In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. make sure your customers understand who your REAL competition is. take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them. arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers). --- Send in a voice message: https://anchor.fm/business-of-software/message