Data Gurus

Welcome to the latest interesting and informative episode of the Data Gurus podcast. Today, Sima is happy to have Martin Filz, the CEO of Pureprofile, joining her on the show. In this episode, Martin shares his background and career trajectory. He discusses authentic leadership, explains how to form a passionate, engaged, and efficient execution team, and talks about creating a successful business in the market research industry. He also highlights the importance of the panel and dives into how Pureprofile engages and interacts with its panelists.   Martin’s background Martin was born in London. He loves insights and data! He first got involved in technology back in the 1980s and 90s, and it was an exciting time for him! He got into research for the first time in the 1990s. It happened when he headed up the European section during the startup of Redshare, a company that tracked the website behavior of users for brands. Right from the get-go, he loved working with consumer insights!   Nielsen Martin als