Today's Business Leaders With Gabe Arnold

Brian Basilico started to hone his entrepreneurial tendencies when he was young, and many career changes and technology evolutions later, he is still going strong. His business, B2B Interactive Marketing, is celebrating 17 years as a company. Brian recently took the time to chat with Gabe about his journey, why it is important to know your space, the foundation of his system, and more actionable advice.Doing Things His WayWorking for others never really worked out, so Brian started his own marketing company in 2001. Through this business, Brian helps companies set up their online strategy to convert sales. “People talk about how to make a million dollars with Facebook ads, how to make a million dollars on Instagram, how to make a million dollars here. It’s not that hard. It’s like wherever your audience is hanging out, just talk to them,” Brian explains.All About PrinciplesAs an entrepreneur, Brian had to learn how to do everything. Learning these basic business principles from accounting to marketing practic