Data Gurus

Welcome to this informative and inspiring episode of the Data Gurus podcast! In today’s episode, Sima is thrilled to introduce you to Roseanne Luth, CEO and President of Luth Research, based in San Diego. Luth Research is a privately held market research company with over 300 highly trained and dedicated employees. Roseanne’s vision is to advance the research industry to its highest and best potential by establishing the most scientifically valid, internet-based data collection service. Roseanne shares her secrets of success that have allowed her company to grow, evolve, and thrive since 1977!   Staying power Roseanne is quick to say that starting a company was very different 45 years ago compared to today. The keys for her have been to stay focused and be committed, with a fair amount of personal stubbornness thrown in for good measure. “If you don’t evolve as the world changes, you’ll be left behind.”   The inspiration Even in a male-dominated world, Roseanne found that people were supportive and will