The Best Business Podcast With Daryl Urbanski

Every business needs copywriting to reach its prospective customers. But what separates great copywriting from the bland? It’s not about the eloquence or expansive vocabulary you use but connecting with people. The people are at the heart of every great copy. There is a world of difference once you understand what people are looking for. It all starts with you—from how you experience life and everything around you to the opinions you form around products and services. At the end of this podcast, entrepreneurs can learn how to use the power of copywriting to provide solutions and value to their customers. Our guest, copywriting legend Bond Halbert, shares his story about how he continues to build on his father’s copywriting legacy and making a name for himself. One of his main takeaways in this episode includes understanding the underlying motivations and reasons behind what people say. Once you understand why people would like to buy certain things, it’s easier to create campaigns that will solve their proble