The Extraordinary Podcast - With Tobias Dahlberg

Brand consulting needs a serious upgrade.Let's be real.What used to work in "brand-building" does not work as well today.And the majority of the industry fails to make a decent living.I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.Let's replace RE-BRANDING (as we know it) with RE-INVENTION.As brand consultants, we must hold ourself to a higher standard. We can bring more value that lawyers and business consultants at best. We combine strategy with creativity, which is how we can create magic for our clients.We're in the business of future creation, connecting companies and customers with a greater future.In this eposiode, I share what a better model looks like. It's a model I have practiced throughout my career, and it deliver because it's about driving innovation and business transformation through the le