Data Gurus

Welcome to this inspiring and informative episode of the Data Gurus podcast! Sima is joined today by Bryan Orme, the president and CEO of Sawtooth Software. For more than 30 years, Sawtooth has helped its clients optimize products and pricing and make better business decisions with their conjoint analysis tools. Bryan has won multiple awards in the marketing research field, published over 100 articles and papers on conjoint analysis, and written three books on related subjects. In today’s show, Bryan helps us understand the differences between conjoint analysis and MaxDiff and highlights how Sawtooth Software tools are doing good things in our world. Bryan’s journey No one chooses an insights and analytics career. While doing his MBA work, Bryan discovered his interest in these research techniques and realized how useful they could be in solving important problems. He worked at IntelliQuest, Inc. for a while before moving to Sawtooth in 1995. An overview of Sawtooth Sawtooth is an insights platform for we