Data Gurus

Welcome to another captivating episode of the Data Gurus Podcast! Sima is delighted to have Lindsay Zaltman joining her on the show today! Lindsay is Partner and CEO at Olson Zaltman, a world-renowned marketing strategy firm. In this episode, Lindsay shares his background and talks about how he got to where he is currently in his career. He explains the way they work at Olson Zaltman. He also dives into how humans think and experience the world through metaphors and discusses how metaphors can be used as an effective marketing tool. Lindsay’s background Lindsay’s father was one of the founders of Olson Zaltman. He was also a Professor of Marketing, and Lindsay often used to look at the work he was doing. He always encouraged Lindsay to think about things a little differently- as he did in the marketing world. So from early on, Lindsay knew he would make his career in marketing, market research, or insights. Lindsay did his undergrad with an anthropology background and went on to get a Master’s degree in m