Data Gurus

Welcome to another informative and inspiring episode of the Data Gurus Podcast! Sima is excited to have Rob Volpe joining her today. Rob is the CEO of the insights and strategy consultancy, Ignite 360. In this episode, Rob talks about his career path and shares what he did to get to where he is today. He also talks about his book, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time, and he explains what empathy is all about. Rob’s career path Rob went to Syracuse University. He wanted to be a television network programming executive, so he moved to LA. He found a job as a legal secretary and then moved into business affairs. He enjoyed looking at marketing campaigns for movies, which led him to explore the world of marketing. So he took a marketing class at UCLA Extension and got into marketing in 1995. He did not know that market research existed then, so he started working for a PR firm, doing PR and event marketing. After that, he did various other jobs until someone he met sa