Leveraging Thought Leadership With Peter Winick

Chief Marketing Officers (CMO) often think in terms of campaigns, responses, and calls to action. Everything is about selling a product or service. So, when it comes to using thought leadership for marketing, how do you thread the needle? How do you show CMOs that thought leadership can develop a brand, bring in new clients, and not look like just another advertisement? To tackle this tough question, we’ve invited Drew Neisser, the Founder of Renegade, a B2B marketing agency that helps their clients do the heavy lifting of brand strategy, market research, content, and social media. Drew is also the author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, helping readers remove the complications of B2B marketing. For thought leadership to be successful, you need to be clear about what you are trying to accomplish. Drew discusses the way CMOs should be focusing their efforts, and ways to express how thought leadership differs from traditional marketing. Once you have a clear purpose, you nee